About us

Gerben Willemsen is a Partner at Vesper Commercial Excellence. With a successful career spanning over 20 years, Gerben has deep expertise in executive leadership, specializing in general and commercial management within both private equity and family-owned enterprises.

His extensive experience in steering international organizations towards growth and successful commercial transformation is a testament to his strategic acumen and ability to deliver next-level results.

Gerben is an enterprise leader known for his highly effective interpersonal skills. His strong commercial drive and entrepreneurial mindset are the forces behind his proven track record. Decisive and results-oriented, Gerben’s leadership style is complemented by a pragmatic and positive approach that not only inspires teams but also delivers tangible outcomes.

Raymond Smeets is a Senior External Advisor at Vesper Commercial Excellence. He brings a wealth of experience as business and sales leader in the international B2B arena to our team and clients.

His strength in making and executing data-driven decisions within strategic frameworks has been a cornerstone of his success. Raymond’s proven track record in identifying and leveraging key business and growth drivers sets him apart in the field of commercial excellence.

Anastasia Fedchenko is a Senior External Advisor at Vesper Commercial Excellence. She brings over 10 years of international cross-industry experience in B2B sales and marketing. Anastasia has deep expertise in building profitably growing businesses through customer-centric value propositions and development and implementation of high-return and multi-channel strategies.

Throughout her career, Anastasia has provided bespoke commercial advice to organizations across various industries, driving their commercial growth. Her approach combines broad strategic insight with exceptional relationship-building skills, fostering operational excellence in sales and marketing. She excels in building and structuring commercial organizations, driving change, and enhancing efficiency.

In her role as an external advisor, Anastasia is committed to delivering outstanding results, commercial excellence, and innovation.

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Koert Adriaans is a Senior External Advisor at Vesper Commercial Excellence. With a rich background spanning interim and project management, he is a seasoned professional adept at navigating complex business landscapes. Beyond his proficiency in management, Koert's expertise extends to process innovation, aimed at enhancing efficiency within organizations.

Koert’s proficiency shines in business plan development, where his strategic insights and entrepreneurial spirit converge to create robust roadmaps for success. His keen financial acumen ensures that these plans are not only visionary but also grounded in practicality, fostering sustainable growth and profitability.

Driven by a persistent pursuit of excellence, Koert excels in identifying and capitalizing on emerging opportunities and driving business growth, making him an invaluable member of our team.

Jorge Olivares is a Senior External Advisor at Vesper Commercial Excellence, bringing over 20 years of diverse experience in financial services, consulting, and logistics. As a certified pricing professional, he leads teams in developing competitive pricing strategies that effectively align with omnichannel market initiatives.

Renowned for his innovative mindset, Jorge is dedicated to maximizing results and driving sustainable success. His extensive international experience, coupled with his strategic and practical thinking, empowers him to consistently exceed expectations and deliver exceptional value to Vesper Commercial Excellence.

Roel Clermonts is a Senior External Advisor at Vesper Commercial Excellence. An experienced commercial specialist working for over 15 years in international B2B organizations. Roel stands out as a business development strategist and expert in customer experience and distribution strategy.

His strong sales acumen, coupled with entrepreneurial drive, enables him to forge strong business partnerships across various industries. Roel is adept at navigating diverse cultural landscapes and enhancing sales performance to exceed targets.

With his strategic insight and customer-centric approach, Roel is a driving force behind the commercial solutions offered by Vesper Commercial Excellence.

Yvonne Tindemans is a Senior External Advisor at Vesper Commercial Excellence and a Global Marketing and Digital Director with over 20 years of experience in international, multi-market organizations. She brings extensive expertise across B2B, B2C, and B2B2C environments, with a strong focus on strategic marketing, digital transformation, retail media, marcom, and commercial growth. 

Throughout her career, including roles at Adhese and TCC Global, Yvonne has led global marketing strategies and built high-performing teams, connecting strategy with execution across complex commercial environments. Her expertise spans omnichannel strategic marketing, customer-centric value propositions, and data-driven decision making. 

Known for her ability to translate complex strategic challenges into clear and actionable initiatives, Yvonne helps organizations strengthen their marketing capabilities and achieve sustainable commercial growth. She is passionate about developing people and teams, fostering collaboration, and driving meaningful impact through knowledge,  technology, and inclusive leadership. 

Pascal Kemps is a Senior External Advisor at Vesper Commercial Excellence and an experienced commercial and operational leader with over 25 years of experience in international B2B environments. He brings extensive expertise in strategic account management, commercial development, business transformation, and customer-centric growth.

Throughout his career, Pascal has led a wide range of innovation and improvement initiatives, combining strategic insight with a hands-on approach to help organizations navigate complex commercial and operational challenges. Having held senior leadership roles across multiple industries, he has built a strong track record in innovation & co-creation, value capture, operational excellence, and customer-focused transformation.

Known for his analytical mindset and customer-centric approach, Pascal helps organizations translate complex commercial challenges into practical and sustainable solutions. His work has been recognized internationally through award-winning customer projects and contributions to leading publications on value co-creation, strategic account management, and value-based pricing. He is passionate about innovation, collaboration, and helping organizations achieve long-term commercial excellence and sustainable growth.

Christian Gombert is a Senior External Advisor at Vesper Commercial Excellence with extensive experience in international B2B environments, business development, sales and channel management, and commercial transformation.

Throughout his career, he has held senior leadership positions in which he managed international sales organizations, agents, distributors, and multi-channel networks. His experience spans multiple product categories and includes developing exclusive brands and product portfolios, negotiating with major retail and wholesale accounts, and translating commercial strategies into effective operational execution.

Combining an entrepreneurial mindset with a pragmatic and results-oriented approach, Christian helps organizations build and transform their businesses while identifying sustainable growth opportunities. He is skilled at building strong relationships across markets and aligning people, brands, and commercial objectives to deliver tangible results.

Sebastien Thinnes is a Senior External Advisor at Vesper Commercial Excellence, focusing on the Belgian market. He brings broad marketing and product leadership experience across FMCG, telecommunications, energy, and industrial technology.

Throughout his career, Sebastien has helped organisations develop products, strengthen their brands, and improve commercial performance. Drawing on both strategic marketing and hands-on product leadership, he brings clarity to complex decisions and helps teams turn market opportunities into results. 

Combining a pragmatic approach with strong people management skills, Sebastien brings teams together around shared goals. He values clear communication and an agile way of working, helping organisations adapt as customer needs and markets evolve.

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David Cutsforth is a Senior External Advisor at Vesper Commercial Excellence. He brings extensive experience in business development, product management, channel strategy, and team leadership across the EMEA region.

Throughout his career, David has applied his expertise in strategic planning, performance analysis, forecasting, stakeholder management, and sales and marketing to develop commercial strategies, manage service portfolios, and drive sustainable business growth.  His dynamic team management empowers cross-functional teams to build confidence, stay motivated, and deliver tangible results. 

Constructive, approachable, and strongly committed to shared goals, he supports organisations in translating strategic ambitions into measurable outcomes.

David Baudrez is a Senior External Advisor at Vesper Commercial Excellence and an experienced entrepreneur with a strong track record in building, scaling, and transforming businesses. He brings extensive expertise in commercial strategy, governance, go-to-market development, and sustainable business growth across startups, scale-ups, and SMEs.

Throughout his career, he has launched and supported numerous ventures, helping founders and leadership teams validate business models and successfully navigate the different stages of business development. His experience also includes leading operations and supporting the transition towards software and AI-driven business models.

David combines strategic insight with a pragmatic and action-oriented approach, helping organizations turn commercial challenges into concrete decisions and measurable progress.

Florence is a Senior External Advisor at Vesper Commercial Excellence, focusing on the French market. She has more than 20 years of experience in international groups across consumer goods, food industry, flexible packaging and B2B distribution. Today she also supports start-ups, SMEs and mid-sized companies. She brings extensive expertise in commercial excellence, sales strategy, business development and operational performance.

Throughout her career, she has held senior leadership roles, delivering measurable results by transforming sales organisations and processes, optimising pricing and margin strategies, redesigning performance management systems and enhancing customer service models. This dual commercial and operational background enables her to connect strategic ambitions with on-the-ground execution, helping companies structure their sales activities, improve efficiency and lay the foundations for sustainable growth.

She is committed to creating lasting impact by fostering collective intelligence, building practical, actionable plans and developing teams so they can drive commercial performance with confidence and autonomy.

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Omar Bringas is a Senior External Advisor at Vesper Commercial Excellence, focusing on the Spanish market. With more than 20 years of international experience, he brings extensive expertise in commercial excellence, business transformation, go-to-market strategy, Revenue Growth Management, and pricing across B2B, FMCG, MedTech, and industrial sectors.

Throughout his career, Omar has delivered measurable revenue and margin improvements by strengthening pricing strategies, optimising go-to-market models, and aligning commercial processes, capabilities, and organisational structures.

Combining strategic vision with a strong focus on execution, Omar works closely with senior leaders and cross-functional teams to translate commercial ambitions into sustainable results. His collaborative leadership style helps organisations navigate change, build high-performing multicultural teams, and establish the capabilities required for long-term growth.

Manuel Lopez is a Senior External Advisor at Vesper Commercial Excellence, with over 15 years of experience across business services and technology. With a strong foundation in sales, operations, and CRM strategy, he excels at integrating people, processes, and systems to enable impactful and sustainable transformation.

As the founder of CRMJoy, Manuel has guided organizations through complex CRM implementations, blending technical expertise with a deep understanding of change management to foster smooth transitions and long-term adoption. His previous roles as a Sales and Operations Director further reflect his strength in translating strategy into execution.

Manuel combines a sharp analytical mindset with a passion for customer-driven innovation. His commitment to delivering scalable, results-oriented solutions continues to enhance the impact of Vesper Commercial Excellence.

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Marie Hovakimyan is a Consultant at Vesper Commercial Excellence, whose repertoire includes research and analytical capabilities in international B2B environments. Marie’s robust financial acumen, paired with her adeptness in CRM, positions her as a formidable force in devising strategies that drive performance management and commercial success.

Beyond her technical expertise, Marie is recognized for her intellectual prowess, strong work ethic and friendly nature. This makes her the perfect partner for our clients as she embodies the very essence of excellence that Vesper Commercial Excellence stands for.

Cyril Vojacek is a consultant at Vesper Commercial Excellence. Cyril is known for his strong social and communication skills, and analytical acumen. With a good understanding of sales dynamics, Cyril supports clients in crafting strategies that drive commercial success in international B2B environments.

In addition to his technical prowess, Cyril's warm and approachable nature fosters strong client relationships, representing the collaborative spirit at the core of Vesper Commercial Excellence.

Ema Vilimaitė is a Consultant at Vesper Commercial Excellence. She brings an interdisciplinary mindset shaped by an academic background in psychology and politics, combined with professional experience across several business functions, including sales enablement, operations, marketing, and sales within international teams. Her background and eagerness to learn enables her to approach complex commercial challenges from multiple perspectives and translate insights into practical, long-term solutions.  

Ema is known for her logical and independent approach, combined with a strong sense of ownership and responsibility. Her strategic, efficient, and detail-oriented approach makes her a trusted partner in helping organizations navigate commercial challenges and drive sustainable improvement.

Thomas Gorissen is a Consultant at Vesper Commercial Excellence. Alongside his studies in International Business, he has developed a strong interest in consultancy, marketing, and sales.

Through his experience in international academic environments across Europe, Thomas has collaborated with diverse teams and gained a strong foundation in multicultural settings. Known for his social and communication skills, he quickly builds relationships with colleagues and clients. Combining an analytical mindset with a commercial perspective, Thomas focuses on strengthening marketing activities while supporting sales and client engagement.

Martina Ierinò is a Marketing and Sales Assistant at Vesper Commercial Excellence. Her multidisciplinary background in humanities and International Business has led her to develop a strong interest in marketing, sales, and customer relationships. Through her experience in highly international environments, she has developed an analytical, detail-oriented, and creative approach. Her natural curiosity has encouraged her to embrace a variety of challenges and continuously pursue professional growth.

Martina is known for her positive and friendly personality, strong communication skills, empathy, open-mindedness, and ability to build meaningful relationships. Combined with her analytical mindset and attention to detail, these qualities make her a natural fit for the collaborative and people-oriented spirit of Vesper Commercial Excellence.