Insights

Case Study

Maximizing ROI through Commercial Advisory: a Case Study

Private equity firms are constantly looking for ways to accelerate value creation. This case study highlights how commercial advisory services can be a strategic lever to boost revenue, improve margins, and optimize selling costs, ultimately strengthening EBITDA and maximizing ROI. Discover how Vesper Commercial Excellence helps PE firms unlock the full potential of their portfolio companies.

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Article

The SME Opportunity: Harnessing AI for Marketing Innovation

Artificial Intelligence is reshaping the way marketing teams operate, enabling faster content creation, smarter automation, and streamlined campaign execution. This article explores how AI can support marketing teams in maintaining brand consistency across channels, while also highlighting the irreplaceable role of human judgment in areas like ethics, emotion, and intuition.

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Whitepaper

Fixing the CRM Disconnect in SME: From Tool to Growth Engine Research Insights for 2025

This whitepaper explores the specific challenges mid-sized organizations face when implementing and maintaining CRM systems. Based on recent research, it provides practical, evidence-based recommendations tailored to companies with €50M–€200M in revenue or fewer than 1,000 employees, helping them turn CRM into a driver of commercial success in 2025 and beyond.

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Report

Emerging Trends and their Impact on the Commercial Landscape

In this first edition of our trend research, Vesper Commercial Excellence surveyed 130 commercial leaders and executives to identify the key trends impacting today’s commercial organizations. The report explores how these trends affect various sales force drivers, how companies are currently responding within their commercial functions, and the main challenges they face in doing so.

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Whitepaper

Managing Revenue Growth with Pricing

Pricing remains one of the most powerful yet underutilized levers for driving growth and profitability. This whitepaper explores the most common pricing challenges organizations face today and introduces a practical pricing framework and maturity model. Whether your company is just beginning to structure its pricing approach or looking to elevate advanced practices, this paper offers clear steps to improve pricing effectiveness and impact.

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