Fixing the CRM Disconnect in SME: From Tool to Growth Engine Research Insights for 2025

This whitepaper explores the specific challenges mid-sized organizations face when implementing and maintaining CRM systems. Based on recent research, it provides practical, evidence-based recommendations tailored to companies with €50M–€200M in revenue or fewer than 1,000 employees, helping them turn CRM into a driver of commercial success in 2025 and beyond.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

View more  

Whitepaper

Achieve Better Results through Effective Sales Performance Management

Sales organizations today face rising customer expectations, pricing pressure, and rapid market shifts. Success is no longer driven by individual talent but by structured, data-driven performance management. This whitepaper outlines four key pillars of effective Sales Performance Management: planning, managing, measuring, and rewarding. By integrating these elements, organizations can create a clear cycle of execution that turns strategy into measurable results. The result: stronger focus, higher accountability, and sustainable commercial growth. Article language: Dutch

Learn More
Course

Pricing Transformation Program

Pricing is not an easy topic. Too often, it’s treated as a number rather than a strategic lever for growth. This course challenges that view by teaching you how to transform pricing into a driver of business value. Through practical examples and proven frameworks, you’ll learn how to assess current pricing, implement value-based models, and make confident, impactful pricing decisions that boost revenue and long-term growth.

Learn More
Article

Align Pricing With Sustainable Offers

Too often, sustainability is seen as a cost to be absorbed rather than a source of value to be captured. This article challenges that view by showing how to price sustainable offers strategically. Drawing on practical examples and proven frameworks, it outlines how organizations can quantify customer outcomes, apply differentiated pricing, and future-proof their commercial models in an evolving green economy.

Learn More